Los Angeles September 23-24, 2009

Pay Per Click Search Engine Marketing

Pre-register now and save $400, discount ends August 1!

PPC SUMMIT

DAY 1

7:00 - 8:15	Registration and Continental Breakfast
8:15 - 9:00	Opening Keynote: Keyword Research and the Campaign Lifstyle
9:10 - 10:25	Overview of PPC Search Engine Marketing	How PPC Plays in the Big Picture of All Online Marketing
10:25 - 10:35	Break and Tabletop Exhibits
10:35 - 11:45	Keyword Research & Targeting	Web Analytics for Search Engine Marketing
11:45 - 1:05	Luncheon Keynote: Why Content Matters: Content vs. Search
1:05 - 2:20	Writing & Testing Ad Copy	Balancing Organic and Pay Per Click Listings New!
2:20 - 2:30	Break and Exhibits
2:30 - 3:45	Setting Bids to Get Results	Strategies & Tactics: Microsoft adCenter
3:45 - 4:00	Break and Exhibits
4:00 - 5:15	Landing Page Optimization Techniques that Lower Acquisition Costs	Specific Strategies & Tactics: Google AdWords
5:15 - 7:00	Exclusive Meet the Experts Reception (Additional Fee)

DAY 2

7:00-8:15	Registration and Continental Breakfast
8:15-9:00	Keynote: Will This Be The Year for Science in SEM?
9:10-10:25	Expanding Search Engine Coverage to Smaller Engines	Specific Strategies & Tactics for Yahoo! Search Marketing
10:25-10:35	Break
10:35-11:45	Successful Content Network Advertising	Advanced Bidding Strategies: Portfolio vs. Rules Based Bid Management
11:45-1:05	Lunch and Networking
1:05-2:20	Local & International Opportunities	Tools You Can Use
2:20-2:30	Break
2:30-3:45	Avoiding Pay Per Click Mistakes: The Checklist	Improving Your Quality Score for Better ROI New!
3:45-4:00	Break
4:00-5:15	Effective B2B Marketing with Pay Per Click New!	Google Tools - Website Optimizer and Google Analytics
5:15	PPC Summit Adjourns

PPC SUMMIT

Los Angeles * Sept 23-24

Chicago * Nov 4-5

Pay Per Click
Summit Insider

Sign up for access to our free PPC email tips, and priority updates about future Pay-Per-Click Summits.

What Attendees Say About PPC Summit...

Previous Attendees *