Special registration rate ends August 1!
PPC SUMMIT
DAY 1
| 7:00 - 8:15 | Registration and Continental Breakfast | ||
| 8:15 - 9:00 |
Opening Keynote: Keyword Research and the Campaign Lifstyle |
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| 9:10 - 10:25 |
Overview of PPC Search Engine Marketing |
How PPC Plays in the Big Picture of All Online Marketing |
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| 10:25 - 10:35 | Break and Tabletop Exhibits | ||
| 10:35 - 11:45 |
Keyword Research & Targeting |
Web Analytics for Search Engine Marketing |
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| 11:45 - 1:05 |
Luncheon Keynote: Why Content Matters:
Content vs. Search |
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| 1:05 - 2:20 | Writing & Testing Ad Copy |
Balancing Organic and Pay Per Click Listings |
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| 2:20 - 2:30 | Break and Exhibits | ||
| 2:30 - 3:45 | Setting Bids to Get Results
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Strategies & Tactics: Microsoft adCenter |
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| 3:45 - 4:00 | Break and Exhibits | ||
| 4:00 - 5:15 | Landing Page Optimization Techniques that Lower Acquisition Costs
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Specific Strategies & Tactics: Google AdWords |
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| 5:15 - 7:00 | Exclusive Meet the Experts Reception (Additional Fee)
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DAY 2
| 7:00-8:15 | Registration and Continental Breakfast | |||
| 8:15-9:00 | Keynote: Will This Be The Year for Science in SEM? | |||
| 9:10-10:25 | Expanding Search Engine Coverage to Smaller Engines |
Specific Strategies & Tactics for Yahoo! Search Marketing |
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| 10:25-10:35 | Break | |||
| 10:35-11:45 | Successful Content Network Advertising |
Advanced Bidding Strategies: Portfolio vs. Rules Based Bid Management |
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| 11:45-1:05 |
Lunch and Networking |
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| 1:05-2:20 | Local & International Opportunities |
Tools You Can Use |
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| 2:20-2:30 | Break | |||
| 2:30-3:45 | Avoiding Pay Per Click Mistakes: The Checklist |
Improving Your Quality Score for Better ROI
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| 3:45-4:00 | Break | |||
| 4:00-5:15 |
Effective B2B Marketing with Pay Per Click |
Google Tools - Website Optimizer and Google Analytics |
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| 5:15 | PPC Summit Adjourns | |||
Pay Per Click
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- Abercrombie & Kent
- Academy Internet
- Agency.com
- Amazon
- AOL Search
- Avenue A/Razorfish
- Carat Fusion
- Charles Schwab
- Coldwell Banker
- EBay
- Elance
- E-Loan
- Enterprise
- Esurance
- Fairmont Hotels
- Gap
- H & R Block
- Hertz
- Hotwire
- HP
- Intuit
- Macys.com
- Medtronic
- Msn
- Mutual of Omaha
- NewEgg.com
- Save The Children
- Standard & Poors
- The Search Agency
- The Sharper Image
- Thistle Hotels
- Time. Inc.
- Travelocity
- Unicef UK
- Verizon
- Walgreens
- Wells Fargo
- Williams-Sonoma
- Yahoo!
- Zillow
- And many more...