Why Pay-Per-Click is Critical to Your Search Engine Marketing Strategy
Trainer: Maggie Strevell

Advanced Keyword Research & Targeting – Why the Long Tail Still Matters
Trainer: Larry Kim

Meaningful Web Analytics – Going Beyond the Numbers
Trainer: Jamie Smith

Successful Content Network Advertising – Why Content Ads can be Your Ace in the Hole
Trainer: David Szetela

Improving Your Quality Score for Better ROI
Trainer: Bill Barnes

Setting Bids to Get Better Results – Effective Bid Management Ensures Cheaper Clicks
Trainer: Leisa Hall

Specific Strategies & Tactics: Google AdWords - Trainer: Craig Danuloff

Landing Page Testing & Tuning
Trainer: Tim Ash

Secrets to Getting the Most Out of Website Optimizer and Google Analytics!
Trainer: Bill Leake

Expanding Advertising Coverage: Local Search Opportunities
Trainer: Dennis Yu

Yahoo is Still Relevant – And Why You Should Care
Trainer: Nate Sandford

Avoiding Pay Per Click Mistakes – The Checklist
Trainer: Brian Lewis

2009’s Hot Topic – Why You Must Focus on Attribution or Leave Money on the Table
Trainer: Michael Behrens

Writing & Testing Ad Copy – Connecting With Your Customers From the Very Start
Trainer: Jon Rognerud

Integrating Paid and Organic Search to Build Brands and Maximize ROI
Trainer: Leisa Hall

Effective Lead Generation Strategies That Get Results
Trainer: Bill Barnes

Why Search Engine Marketing is the Cornerstone of an Effective Online Advertising Campaign
Trainer: Nate Sandford

Search Engine Marketing Tools of the Trade – What do the Experts Use to Run Campaigns
Trainer: Dennis Yu

Microsoft Toolbox – How to Get the Most Out of Bing and adCenter
Trainer: Michael Behrens