Pay Per Click Summit StrategiesLearn the Best Kept Secrets of Successful Search Engine Marketing

We hope 2009 is off to a great start for you! In 2009 we look forward to bringing PPC Summit, the premier Search Engine Marketing educational conference, to Chicago: April 22-23, New York: June 16-17 and Los Angeles: Sept. 23-24. During two-days of comprehensive training, PPC Summit offers laser-focused educational sessions to help online advertisers increase their ROI and maximize their Pay Per Click marketing dollars.

Experts from Microsoft, Google, and others lead hands-on workshops, panel discussions, training sessions and more. Sessions cover keyword development, customer conversions, bidding strategies, web site analytics and tracking, quality score & site rank, search engine copywriting tactics, B2B & B2C ad techniques, web site & landing page development and deployment and more!

Here’s what past attendees are saying…“My sales are up 350% and cost-per-sale is down 48.3% after applying the PPC Summit expert strategies.” David Wagner, PPC Summit Los Angeles attendee.

PRE-REGISTER NOW and SAVE $400 for PPC Summit:
>Chicago: April 22-23
>New York: June 16-17
>Los Angeles: Sept. 23-24

For more info visit, www.ppcsummit.com or email marketing@ppcsummit.com
Just 160 seats available at each conference!

It’s prime time to target holiday buyers and profit from the increased traffic and consumer spending. If you haven’t already built seasonal keywords into your Pay Per Click campaigns, there is still time! Read on to learn a few tips on applying holiday related keyword phrases to your PPC campaigns.

Here are a few PPCto help you reach holiday buyers: tips

1. Research the keywords that are searched most often during the holiday seasons. Check out Google’s Hot Trends tool to learn what people are searching for and review popular searches. Keep in mind timing, Christmas related searches start as early as September according to Google Trend data. Build popular seasonal keywords into your campaigns now!

2. Incorporate holiday related (seasonal) keywords into your campaign. Your keyword should match what your potential customers are searching for during the holiday. Here’s a Christmas example using holiday related keywords: Christmas toys, holiday toys, toy gifts, Santa Claus toys…

3. Research your competition and learn their ad copy strategies. Do a search on your keywords and review the ads that you are competing with. Also try using longer keyword phrases that your competition is not using.

4. Streamline your PPC campaign management and set up different campaigns for each season/holiday. When the season ends, you can turn the campaign off until the next year.

5. Be sure to analyze your seasonal keywords and campaign results to plan for higher ROI next year.

Make the most of your PPC advertising this holiday season!

PPC Summit LA Trainer David Szetela

PPC Summit LA 2008 Lunch Keynote

PPC Summit LA was a huge success on all levels according to event sponsors, speakers and 100+ internet marketers who attended the conference on Sept. 25 -26, 2008. We would like to thank all of the sponsors, speakers, and of course the attendees for making this conference a winner. PPC Summit LA sponsors include: Google, Business.com, Lyris, ContextWeb, Engine Ready, Adapt Technologies, Orange Soda, Web Host Industry Review, PR Web and Search Marketing Standard.

We are grateful for the expert speakers and trainers who shared profitable Pay Per Click campaign secrets for optimal results on Google and other search engines. Attendees had the opportunity to learn from 20+ sessions covering: improving quality score, keyword best practices, better website and landing pages, winning copywriting strategies, bid management and much more.

PPC Summit LA Speaker and Trainer Mary Huffman

Pay Per Click (PPC) Summit Los Angeles brought together 100+ internet marketers at the Omni Hotel on Sept. 25 -26, 2008.

The conference provided many opportunities for internet marketers and online businesses to learn about the latest education, issues, strategies, technologies and network with industry experts. Nearly 150 participants learned how to create and manage profitable PPC campaigns on Google, Microsoft adCenter, Yahoo! Search Marketing and more. The event delivered 20+ interactive sessions, a Meet The Experts networking reception and best selling SEO free book signing and giveaway. Attendees lined up to receive a signed copy of Tim Ash’s best selling Landing Page Optimization book and every attendee walked way with comprehensive manuals, information and tools to help them step up their internet marketing return on investment.

YOUR CHANCE TO WIN A FREE PASS TO
PPC SUMMIT LA SEPT. 25-26, 2008
Prize Valued at $1199.00

Pay Per Click Summit is calling all internet marketers to submit the Top 3 Search Engine Marketing techniques that increased your conversions and results!

Only one submission per person and make sure to include your name and email in the spaces provided on the submission form at www.ppcsummit.com/contest

Stand by to see if your Best Strategy submission is chosen as the winner, and you will win a FREE FULL CONFERENCE PASS TO PPC SUMMIT LA (Sept. 25-26)! The PPC Summit experts will review all submissions and choose one overall winner to be notified by email on Sept. 9.

PPC Summit is the leading educational two-day Search Engine Marketing workshop. For more details, go to www.ppcsummit.com

Thank you for participating and good luck!

The PPC Summit Team

We’re excited to introduce the Pay Per Click (PPC) Summit blog where we’ll offer successful strategies and insider techniques for Search Engine Marketing (SEM) best practices on Google Adwords, MSN adCenter and all the search engines. PPC Summit is the leading SEM conference that delivers two days of educational training for online marketers eager to learn how to reach the most customers at the lowest cost per click. Now, we will connect you with SEM hot topics, expert advice, education and training through our blog coverage.

We invite those who truly want to learn the facets of successful Search Engine Marketing and stay abreast on PPC trends and strategies to participate in our blog. Our goal is to provide How-To guidance and tools to increase your internet marketing results. We look forward to sharing exclusive Search Engine Marketing and Pay Per Click information, answering your questions and providing exclusive strategies to ensure higher campaign results!

To Your Success,
Mary O’Brien, PPC Summit Founder

PPC Summit, Search Engine Marketing Conference, founder Mary O’Brien and the PPC Summit expert trainers have educated thousands of online marketers around the U.S. during two days of SEM training sessions covering case studies, best practices, client tactics, test results and strategies for successful campaign management. We look forward to seeing you at the next PPC Summit in LA on Sept. 25-26, 2008!

PPCSummit.com

More Clicks. Higher Conversions. Insider Secrets.

Register now for Los Angeles, Sept 25 - 26, 2008