Pay Per Click StrategiesBetter Pay-Per-Click Results Start Here – We Guarantee It!

Most of us don’t pay much attention to our pennies. When we’re checking our wallets for cash we don’t count pennies; when checking our bank statements, we focus on the dollars and not so much the cents.

But, did you know that you can use your pennies to beat the AdWords competition? It’s a huge, cost-saving search engine marketing strategy that can mean the difference between being the highest bidder for a particular keyword and losing the AdWords bidding war.

When marketers set up an AdWords campaign, most of the focus is on the even numbers, ie, $0.10, $0.20, $0.40, $1.00, $1.20, etc. Why? No one really knows, but one the fact is that if you focus your bids on odd numbers (eg, $0.11, $0.21, $0.41), you significantly increase your odds of winning the bid for a keyword without breaking your budget.

Here’s an example: Let’s take the keyword “marketing.” The average CPC or Cost-Per-Click is $3.88 (Google AdWords Keyword Research). If you bid just one cent above, you would be the winning bidder at $3.89.

Now take a moment to review the average cost per click on random keywords. You will quickly discover that more times than not, the majority of the bids are even numbers. While you may not have the budget to bid $3.00 on a keyword, know that this method applies to all keywords, in all of the AdWords programs.

If you’d like to learn about other winning AdWords strategies like this, join the AdWords experts at the upcoming PPC Summit Chicago or New York. They have the knowledge and experience to help make your AdWords campaign a success.