In the post, Pay Per Click: How to Use Google Trends to Capitalize on the Slow Summer Months, we alluded to how and why things slow down during the summer months. So right now, sales may be a little sluggish.
But, the busy season is right around the corner. As many pay per click marketers set their pay per click campaigns and forget them, now’s the time to give your site a pre-season tune up. Following are three areas to assess to.
1. Does my site load quickly enough? When was the last time you checked this? It would suck to spend money on a fantastic PPC campaign, only to have visitors clicking away because your site loads too slowly.
2. Can browsers easily find what they want on my site? Prospects should have to click no more than two or three times to find the product/service they’re interested in. If it’s more, you need to simplify your site.
Beyond this, a rule of thumb to live by in pay per click marketing is to direct prospects to what you promised them in the ad.
For example, let’s say you owned an online clothing boutique. You carry apparel for every member of the family. If a surfer clicks on a “cheap children’s shoes” ad, then that’s the page they should land on, not a generic home page with your.
3. Keyword Research: Search Engine Optimization (SEO) is mercurial; not static. When was the last time you evaluated your keyword choices. Are they still the best keywords for pay per click campaign? Do you need to add more local keywords to the mix to gain more of this traffic?
By paying attention to areas like these, you can significantly increase your pay per click results with little or no further investment.
[...] Excerpt from: Pay Per Click Advertising: 3 Things for the Busy Fall Season [...]
[...] Read more from the original source: Pay Per Click Advertising: 3 Things to Check to Get Ready for the … [...]
[...] Read a strange here: Pay Per Click Advertising: 3 Things to Check to Get Ready for a … [...]
[...] See the original post here: Pay Per Click Advertising: 3 Things for the Busy Fall Season [...]
[...] The rest is here: Pay Per Click Advertising: 3 Things to Check t… [...]
Keywords should be updated once in a while to see if your choices are still among the popular ones
Here is the small part on bid management
Optimized Pay Per Click campaign can be very effective. Thanks for good info!
Very interesting and amusing subject. I read with great pleasure.
I added your blog to bookmarks. And i’ll read your articles more often!
Thank you! You often write very interesting articles.
[...] the post, Pay Per Click Advertising: 3 Things for the Busy Fall Season, we discussed some areas to assess to improve your pay per click marketing results when the fall [...]