When most people think of pay per click marketing, they think of tiny little “word” ads that you click on. Video doesn’t usually enter the picture. However, “PPC video marketing,” so to speak, has been around for a couple of years.
In 2006, Google bought YouTube (for an astounding $1.65 billion, no less). This allows it to offer a very valuable service to internet marketers via an already established outlet – loyal “YouTubers” who like receiving content via video.
The Beginning of Video in Pay Per Click Advertising
It took Google about a year and a half to capitalize on their acquisition of YouTube. In February 2008, they started testing the use of video ads in their pay per click advertising model. Now, video ads appear as display ads on MySpace and other social media networks.
How Video Ads Appear in Pay Per Click Ads
Experts generally agree that it is very easy rich medium platform to master. Video ads show up as a single link under a normal pay per click ad. This link is next to a plus-sign icon, indicating that there is a video (or more information to be found if the surfer clicks).
When a web surfer does click, a small window (about 160×140 in size) appears in which the video will show. A timer shows how long the video is. Most are very short – less than 30 seconds. At the end of the video, a URL of the advertiser’s site appears.
Ready to Set Up Your Own Video Pay Per Click Marketing Campaign?
Learn more about how to set up and run a PPC video campaign (via Google). If pay per click marketing confuses you altogether, it’s a good idea to invest in some training (Pay Per Click Summit is coming up soon in Chicago on Nov. 4-5) to make sure you’re doing it right – from the beginning.
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