Pay Per Click StrategiesBetter Pay-Per-Click Results Start Here – We Guarantee It!

In pay per click marketing, keywords are the foundation of every successful campaign. But, your competition uses the same Google AdWords tools you do to discover profitable keywords. However, you can still beat them at this game. How?

By using noncompetitive keywords. Here are two ways to dig up some good keywords your competition may have overlooked.

Use Google Trends: Google Trends displays keywords web surfers are looking for on a daily basis. And, it’s updated throughout the day. It even shows “how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.” [Source: About Google Trends]

This is an excellent tool for digging up profitable keywords your competition may be overlooking. And, the best part about it – as these are “hot topic” items, your ads will probably get a higher CTR – and a higher ROI as it’s highly targeted to exactly what surfers are searching for.

Use Keyword Subsets: If you’re in a highly competitive niche or you don’t have the ad budge to compete with the big guys, use less competitive keywords – but choose them wisely.

For example, “make money online” is a very competitive keyword phrase. Good luck getting any good placement with that one. But, there are other phrases similar to this that are less competitive – and less expensive. Finding a lot of these can really add up – in traffic and sales.

 Some subsets of “make money online” — which is highly competitive at 246,000 monthly searches – are the following:

• Make money online today: 1,600
• Need to make money: 1,300
• Making extra money: 1,300

While the traffic doesn’t compare to “make money online”, by using various subsets, it can really add up. And, not for nothing, the longer a keyword phrase is (long-tail keywords), the more motivated the searcher is to buy because they are looking for something specific.

Keep this in mind the next time you do keyword research for your Google AdWords pay per click campaign. Monitor your results. You may never want to use same keywords everyone else is bidding on again.