Pay Per Click StrategiesBetter Pay-Per-Click Results Start Here – We Guarantee It!

If you’re in a highly competitive PPC marketing niche, eg, credit, weight loss, insurance, and have a very small budget, there are going to be some keywords that you are never going to rank for. So, how do you put together a competitive Google AdWords pay per click marketing campaign? Following is one way to do it.

Taking the Long Road to Google AdWords PPC Marketing Success
You’re going to have to niche it to success – and be patient while doing it. To explain by way of example, let’s take credit repair.

If you ran a credit repair agency and wanted to rank high for strong keywords in this niche, good luck unless you have gobs of money. Keywords like credit repair, credit repair services and credit score repair are in the $5 to $10 per click range.

But, there are quite a few phrases in this niche that go for 5 cents per click, ie:
* New Credit Repair (260 monthly searches)
* DIY Repair (260 monthly searches)
* Credit Repair Experts (110 monthly searches)
* Sample Credit Repair (210 monthly searches)
* Good Credit Repair (140 monthly searches)

These keywords account for almost 1,000 searches per month and they cost pennies compared to higher traffic keywords like the ones mentioned above, which bring anywhere from right at 2,000 to over 90,000 searches per phrase, per month.

You may be able to find 20, 30 or 40 phrases or more like the low-cost ones just above. Combine your bid on these with a good organic marketing campaign (eg, writing and distributing SEO articles via free article directories) and over time, you will start to get steady traffic and sales.

Depending on the pricing of your services, you may not need to get hundreds or thousands of clicks to see a noticeable difference in your bottom line.

Just because you’re in a super-competitive niche does not mean you can’t put together a profitable Google AdWords pay per click campaign. It just means you have to be patient and take a different approach. You can learn more AdWords success tips from the experts during the AdWords Advantage Online Summit http://www.AdWordsAdvantage.com coming in March.