Pay Per Click StrategiesBetter Pay-Per-Click Results Start Here – We Guarantee It!

If you’re a Google AdWords pay per click marketer, you know how important it is to rank high for the right keywords. However, many PPC marketers pay too much – unintentionally. Following is one way they do so, and how to avoid it.

Are Your Organic Listings Robbing You of Valuable Pay Per Click Dollars?

In the 8/24/09 post here entitled, Get FREE Traffic with Pay Per Click Marketing, we stated:

Once you start to get traffic [via paid search methods like pay per click], search engines notice. Once search engines notice, they rank your site higher – which means it gets even more traffic. This last part is significant because it means you start showing up higher in organic (emphasis added) traffic results – ie, getting free traffic.

The point is, traffic brought via pay per click ads can result in higher organic listings. So for example, if your site is ranking in the top 3 in organic listings, check to see if you can adjust your bid(s) to be in the fourth or fifth position.

As you already hold spots in the top 3 organically, there’s no need to spend more pay per click dollars to rank in those positions.

How to Get Double the Bank for Your Buck Using Google Pay Per Click Advertising

To further capitalize on this, make your Google AdWords pay per click marketing dollars do double duty. How? When you’re doing your keyword research for your AdWords campaigns, optimize your pages so that they rank high for these same keywords organically.

When used in this manner, Google pay per click marketing makes an excellent “tester” for your search engine optimization efforts, for it measures the possible success/failure of keywords before you go through the time-intensive process of optimizing your pages using them.

If you want to learn important strategies for AdWords success, then sign on and listen to the expert led sessions during the AdWords Advantage Online Summit going on now through March 25th!

Wanna know the easiest way to capitalize on all the leads your Google AdWords pay per click marketing efforts are bringing you?

Get organized BEFORE you start an AdWords campaign. It’s so simple that most internet marketers don’t even think about.

The Psychographics of the Average Internet Marketer

We say this a little tongue-in-cheek, but really, the average internet marketer is so overwhelmed that they wind up doing only what is necessary to keep things rocking along. This is why most never get around to things like categorizing leads, doing follow up, designing special offers for their various niches, cross-marketing to their database, etc.

You can take class after class, learn “inside secret” after inside secret and buy the latest pay per click campaign management software, but if you don’t take the time to get organized – to use all of these tools – you will never realize their full potential.

Google PPC Marketing Advice: What to Do Before You Start Your Pay Per Click Campaign

So, before you start a Google pay per click campaign, decide:

How you’re going to store leads (do have a way to capture leads don’t you?). You should store them with some type of data management software;

When you’re going to follow up;

How often; and

With what kind of offer.

This is the bare minimum.

Keeping the Pareto Principle in mind (ie, 80% of your sales will come from 20% of your customers) you should have no problem increasing your bottom line if you get organized – before you start your Google AdWords pay per click campaign.

Have you heard? The AdWords Advantage Online Summit starts this week (Mar. 9)– there’s still time to register and save 40%!  Learn how to fast-track your AdWords profits during 14 educational sessions led by the Pay Per Click experts on March 9-30, 2010.

Just announced….The AdWords Advantage Online Summit (AAOS) has announced the schedule of Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising online training classes to be held  March 9-30, 2010.  All AAOS participants will save 40% upon registration by the early bird date (March 4).

“Next week we will unveil the first ever online educational AdWords training summit for marketers to learn unbiased Google AdWords techniques from experts who have run multi-million dollar Google AdWords campaigns,” said Mary O’Brien, Adwords Advantage Online Summit and PPC Summit Founder.

 These 14 educational classes uncover the value of AdWords tools, resources and methodologies, and gives students ample opportunity to learn how to improve their AdWords campaigns through hands-on guidance for results at the top of Google.

Each one hour class will teach advertisers step by step how to leverage AdWords to their advantage and develop more profitable campaigns. Attendees will learn Google AdWords Pay Per Click solutions for all business types — Ecommerce, B2B, SMBs and more. Attendees will be able to access the recorded class for 90 days.

AdWords Advantage Online Summit Training Schedule (March 9-25):

> AdWords Optimization in Challenging Times
> Promoting to the Right People at the Right Time - Ad Scheduling & Geo-Targeting
> Assign Proper Attribution and Solve the Complexities of Measurement
> The New AdWords Interface – Save Time and Optimize Your AdWords Campaigns
> AdWords on Steroids: Implement Advanced Strategies Leave Your Competitors Gasping
> Slash Click Costs (37%) & Increase CTR (82%) Using Mathematical Formulas
> 30 Tips in 60 Minutes: Convert MORE AdWords Visitors into Buyers
> Understanding the B2B Buyer Sphere: How to Apply Enquiro’s Latest Research to AdWords
> Utilizing SEO and Social Media Marketing to Improve AdWords Strategy
> Researching and Managing Keywords-the Key to Google AdWords Success
> Get the Most out of Google Analytics & Google AdWords
> Contextual Advertising – Best Practices and Hot New Secrets
> AdWords for Local: Sort Heads from Tails, Find Free Clicks and Calls 

More information at AdWords Advantage Online Summit.

Google uses a number of measures to determine how much a pay per click advertiser pays for one click. One of these ways is called a Quality Score. One way to improve your Quality Score – and pay less per click – is by properly using header tags.

Without spamming, you can use header tags to your advantage in upping your quality score. Following are some tips for doing just that.

Frequency: Some pay per click marketing experts say that you should only use one H1 tag per page (eg, on your landing page).

Sequence: Other Google AdWords pay per click marketers advise not breaking the sequence, the hierarchy of the header tag. For example, don’t use an H1 tag, followed by an H3 tag. Keep the correct sequence of H1, H2, and H3.

Keywords: Your keyword should always be included in your header tags. And again, it shouldn’t be meaningless, keyword stuffed copy. But, copy that actually helps search engines – hence, searchers – to know what a given page is all about.

In order to help with this, use Google’s AdWord Keyword Tool to help find related (secondary) keyword phrases. By using this free tool, you will not only uncover many related keywords, but you won’t have to worry about whether or not Google thinks they’re related. This tool ensures that they are in Google’s eyes.

These tips not only help you improve your Google Quality Score; they bring down your pay per click costs as well – all the while driving more targeted prospects to your site.

Pay Per Click marketing is fundamentally paying for search engine positioning. And, one of the ways Google – the leading search engine – determines where to return your site in results is based on what they call a Quality Score.

Pay Per Click Marketing: What is Quality Score?

A quality score is simply a measuring tool used by Google to determine how relevant your keyword(s) are to your ad text and to a user’s search query.

Following are three quick, easy ways to improve this all-important score.

1. Create Smaller Ad Groups: Having too many keywords in your ad group can negatively impact your Quality Score, even if they are related.

This is because they may not be related enough to what’s on a particular landing page in order to be ranked highly by Google. So it’s better to create smaller, more tightly focused ad groups. One of the cardinal rules of internet marketing – especially in PPC – is niche, niche, niche. The more relevant your keywords and the landing page, the higher Google will rank it.

2. Landing Page Title: The title of your landing page should include your keyword(s).

3. Introduce Keywords Quickly: Piggybacking on the point just above, according to accepted internet marketing wisdom, your keyword(s) should be mentioned on the first quarter of your page. This is because when search engines spider/index your page, they’re looking for relevancy.

If your landing page is relevant to your PPC ad, it makes sense that the keyword would be mentioned as soon as possible, right? If they’re not, the search engines may read it as irrelevant/not too relevant.

There are many, many factors that affect a Quality Score. It’s one of the reasons that you should closely monitor — and forever test — your pay per click marketing campaigns.