Pay Per Click - PPC Summit

Mark Evans is a founding Partner at Telic Media and Managing Director at Ionic Media. He has trained several thousand advertisers in search engine marketing, and has helped many organizations meet their search engine marketing goals. Previously, he was General Manager of the U.S. search business of GoTo.com. Before that, he had headed the advertiser product management group, designing features and functionality of tools used by advertisers and customer service and editorial teams. He was then promoted to lead advertiser marketing. Prior to GoTo, Mark was a partner with CCI, a firm that brought together small groups of CEOs and Presidents of large high-tech firms, and that helped small high-tech ventures grow from ideas into successful companies. Previously, he was a consultant with McKinsey & Company. Mark has an MBA from the Wharton School, and a BA from UC Berkeley.

Mary Kingsley Huffman is a co-founder and Executive Vice President at Ionic Media, a firm with deep experience driving bottom-line results for clients using search and online marketing. Previously, she was Director of Marketing at Overture Services. While at Overture, she was responsible for the acquisition marketing and communication departments, leading all advertiser acquisition efforts and customer communications. Prior to Overture, Mary was an Engagement Manager in the London office of McKinsey & Company, specializing in marketing solutions. Mary also led marketing efforts for student loans at Wells Fargo Bank, expanding the Bank's market into 9 states. Mary has an MBA from the Stanford Graduate School of Business and a BA from UCLA.

Heather Lutze is the founder of Lutze Consulting LLC, a search marketing consulting firm that improves search engine rankings for hundreds of businesses nationwide through paid search and organic optimization. Heather has over 10 years of hands-on management of cost per click, paid inclusion management, conversion analysis, and multi-variant testing experience. She started her own web design firm in 1996, and then formed Lutze Consulting LLC in response to her clients' frustrations with disappointing web traffic and sales. One of three Yahoo! Search Marketing Workshop trainers, Heather is also a nationally recognized trainer/consultant in search engine placement, cost per click models, and organic ranking best practices. Her training and certifications include Google Ad Words Professional, Optimization Training and more.

Jon Miller is VP of Marketing for Marketo, a provider of marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. The company's first solutions, Marketo Search Marketing and Marketo Landing Page Optimization, are now available for free trial at www.marketo.com/free_trial.html. Together, the solutions help to optimize every stage of generating business leads using pay-per-click search campaigns from discovering keywords to optimizing bids to publishing landing pages to managing leads. Jon's blog, Modern B2B Marketing, explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability.

Jason Miller is a seasoned industry veteran with more than 7 years of search architecture and optimization experience. He co-founded Engine Ready in November 1999 and is responsible for the company's software and technological products and visions. Miller spent 3 years at TCI Cablevision, and has been involved in cgi production projects for national broadcasts including ESPN, HBO, NESN and Nickelodeon. Miller was part of TCI's production team nominated for a Cable Ace Award. During his tenure as CEO of Hologram Design and now as CTO of Engine Ready, Miller is instrumental in building the core technologies and marketing strategies developed by Engine Ready.

Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search Marketing. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.

Timothy Seward is founder and CEO of ROI Revolution, an authorized Google Analytics Consulting Partner that provides training and professional services. Timothy's firm is one of seven charter Google Analytics consulting partners, and one of fifty-six Google AdWords Qualified Advertising Companies in the United States. Timothy has a bachelors degree in Computer Science from Florida Gulf Coast University. His company is based in Raleigh, NC.

Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape. In 1999, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard. World Methods and Engine Ready merged in September of 2001 putting together a robust online services organization with a talented group of Internet software visionaries. Under Smiths tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm. Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.

David Szetela Pay-per-click expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that focuses exclusively on PPC, managing and optimizing clients' Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to performance - for example, as a percentage of profit or as a commission per sales lead generated. Szetela's 25+-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in the art and science of direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and wrote two lessons in SEMPO's Advanced Search Advertising course. His articles on PPC advertising have been published in Search Engine Land, MarketingSherpa, on his company's blog, in his weekly Content Advertising column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at industry conferences like Search Engine Strategies, PPC Summit and MarketingSherpa Summit.

Matt Bentley is CSO at Sedo He is a specialist on Internet marketing via the domain channel. He currently serves as Chief Strategy Officer of Sedo.com, the leading online marketplace for the buying and selling of domain names. In this role, Bentley is responsible for mapping out market and product strategy for the entire Sedo group. In his previous role as CEO of Sedo.com, LLC, Bentley spearheaded the launch of Sedo's US subsidiary company and established Sedo as the leading brand in the domain secondary market in under two years. In addition to leading Sedo.com, Bentley has brokered some of the highest value sales in the domain industry, served as an expert witness in the area of domain valuation, and been quoted on domain topics in the Wall Street Journal, Financial Times, CNET and elsewhere. Bentley holds a BS in Management Science and Engineering from Stanford University (USA), and a Master's in International Business from the Euromed-Marseille Graduate School of Business (France).

Kelly Thomas is the Product Marketing Manager at Microsoft Digital Solutions. As Product Marketing Manager, Kelly is responsible for the acquisition and retention of small-medium sized businesses on the Microsoft search advertising platform. Kelly drives the strategy for the self-service business and evangelizes the product, marketing and service needs of SMB advertisers across the organization. Prior to joining Microsoft, Kelly was the Director of Sales Development at Kanoodle (now Pulse 360) where she managed the launch of contextual advertising among existing and new advertisers.

Michael Behrens is VP of e-Marketing for WebMetro. For the last 9 years, Michael Behrens has led WebMetro's Internet marketing teams and has been the lead strategist in developing and implementing successful online marketing programs for WebMetro's clients. Michael is also a senior advisor to the technology team in charge of developing WebMetro's proprietary DSMMT (Dynamic Search Media and Marketing) software system. His responsibilities include but are not limited to determining the critical variables involved in campaign management, intelligence gathering, and evaluation of processes related to optimization strategies. Michael has been a presenter and panelist at several industry events and quoted in publications such as Internet Retailer.

Jorie Waterman joined Microsoft's adCenter as a Lead Program Manager in December of 2007 coming to the team with over 5 years of search marketing experience. Immediately prior to joining Microsoft she was the Senior Director of Search Analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the Keyword Services Platform team. In all she has been in the interactive marketing world for over a decade working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in Comparative Religion from Harvard '96 provides a unique take on understanding search data and making it actionable.

Jay Sears is SVP Strategic Products and Business Development at ContextWeb, creators of the online advertising exchange ADSDAQ. Prior to joining ContextWeb, he was SVP Business & Strategy Development for EDGAR Online where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff. He regularly speaks at industry conferences such as Search Engine Strategies and CIMA and has been quoted in publications such as Jack Myers Report, MediaWeek, Inc Magazine and many others.

David Stoller is a digital marketing veteran with more than a decade of experience working in online media. Currently, David is a Strategic Sales Director for Business.com, the leading business-to-business search engine, directory and pay-per-click advertising network. At Business.com, David works with some of the largest national SEM agencies and their clients to help them maximize B2B search marketing ROI. Prior to joining Business.com, David was the Director of Online Sales for CMP Media, overseeing a digital portfolio of highly targeted B2B Technology brands.

David Rodnitzky is CEO and Founder of PPCAdBuying.com, a search engine marketing consulting firm located in San Francisco. David has over eight years of experience managing PPC campaigns. Most recently, he was Vice President of Advertising at Mercantila, an online retailer. He is also a feature writer for Search Marketing Standard as well as for DMConfidential.com and has been recognized as a Google AdWords Professional and a Yahoo Search Marketing Diamond Ambassador. David has a BA from the University of Chicago and a JD from the University of Iowa. To discuss management of your PPC campaigns, you can contact David directly at david@ppcadbuying.com.

Jeff Gillis is a Prodcut Marketing Manager of the Google Analytics Team and has been with Google for more than four years. Jeff has years of experience working on AdWords operations, and then with the Analytics team after Google acquired Urchin. He focuses on product marketing for Google Analytics and is a regular contributor to the official Google Analytics blog:analytics.blogspot.com.

Pay Per Click
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Abercrombie & Kent
Academy Internet
Agency.com
Amazon
AOL Search
Avenue A/Razorfish
Carat Fusion
Charles Schwab
Coldwell Banker
EBay
Elance
E-Loan
Enterprise
Esurance
Fairmont Hotels
Gap
Google
H & R Block
Hertz
Hotwire
HP
Intuit
Macys.com
Medtronic
Msn
Mutual of Omaha
NewEgg.com
Save The Children
Standard & Poors
The Search Agency
The Sharper Image
Thistle Hotels
Time. Inc.
Travelocity
Unicef UK
Verizon
Walgreens
Wells Fargo
Williams-Sonoma
Yahoo!
Zillow
And many more...

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