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Introduction To Google Adwords

The PPC Summit Trainers show advertisers how to make advertising dollars count with Google Adwords. Google AdWords is a pay per click marketing system and can be a very rewarding advertising vehicle when managed correctly. Attend the next PPC Summit and you will learn all aspects of how to effectively implement and manage profitable Adwords campaigns. You will learn from the experts how to gain more clicks, increase your traffic, turn visitors into buyers, drive customer conversions and lower ad costs.

Google Adwords Ads

The PPC Summit Trainers teach advertisers how to successfully create and display ads to people searching on Google for information relevant to their products or services.
  • Learn the fast track to reaching highly targeted audiences with keyword research and development.
  • Must-Know bid management techniques to keep ad costs down and turn visitors into buyers once they have clicked on your ad.
  • Discover Google Adwords strategies for building better landing pages and websites that correlate with specific ad campaigns.

Basic Definitions

  • Cost-Per-Click (CPC): AdWords charges your account for each click your ad receives.
  • Quality Score: Measures the quality of your keyword and ad, and determines your minimum bid. It is determined by your keyword's clickthrough rate (CTR), ad relevance and historical performance. The higher your Quality Score, the lower your minimum bid.
  • Minimum Bid: The minimum bid is the least amount you pay per click for your keyword to show ads--based on Quality Score.
  • Clickthrough Rate (CTR): The more relevant your ads, the more often users will click on them, resulting in a higher CTR. (CTR = # of ad clicks/# of impressions x 100)
To learn more tips and strategies for successful Google Adwords advertising, sign up for the PPC Summit Secrets Revealed email newsletter or join the expert trainers at the next PPC Summit.

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